Ulos nightlife app

Finding the coolest clubs for the hottest patrons.

Goal

The client wanted to create an application for crowdsourcing the coolest nightclub for a particular night.

The goal was to enable celebrities, artists and social media stars to make their picks for the nightclubs they were going to visit to allow followers to join in. This would in turn create opportunities for promotions and partnerships between the users and venues.

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To comply with non-disclosure agreements, I have omitted or altered any confidential information about the project.

CLIENT

Ulos Oy

YEAR

2017

DEVELOPMENT TEAM

a designer and 2 external developers

MY ROLE

concept design, branding, developer handoff, outsourcing, project management

TOOLS

Figma, Photoshop

USERS

consumer users active in social media, (in future) nightclub managers

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The work

My role was to design the application and manage its development, as well as assist the client with the planning of the service.

The work included:

Workshopping onmonetization options, privacy concerns and possible deal breakers with the client
Creating branding alternatives and guidelines
Designing a hybrid mobile application with social plugins, customized maps, push notifications and more
Tendering and outsourcing freelance developers
Creating interface and component specifications for developers
Managing the development project and creating documentations for follow-ups in development

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Takeaways

The project was a challenging and enjoyable effort in designing a product in a highly competitive social space. With Ulos, it was more crucial than ever for me to produce a fine-tuned and effortless user experience for consumer users known for their limited attention span. The work also provided me with important insights on how to structure development in logical milestones and keeping the scope manageable.

The project presented many specific challenges, such as getting Ulos permitted to utilize Instagram login API, defining 'nightclubs' for Google Maps and working around some limitations of hybrid apps.

Whereas COVID has made it unfeasible to launch Ulos in planned schedule, I'm expecting it to make waves soon!